Contact: Dan Abel Jr. Chocolate Chocolate Chocolate Company (314) 832-2639 (314) 832-2299   www.chocolatechocolate.com Download: Press Release

New Products for Easter 2008

St. Louis, Missouri – February 19, 2008: Just less then a week after Valentine’s Day, Chocolate Chocolate Chocolate Company reports strong sales increases from Valentine’s Day 2007.  Chocolate Covered Strawberries, which are one of the company’s signature Valentine’s Day products, were sold at a record breaking high.  Some of the Company’s newer locations, like the Wentzville store, showed remarkable gains from last year.  Wentzville, being the farthest store from the original South St. Louis headquarters, show much promise for the Chocolate Chocolate Chocolate Company franchise system.

The Company’s Chocolate Covered Strawberries, which are cut at the top and twice dipped in milk chocolate, have become a “delectable Valentine's tradition” in St. Louis according to a video that was cast on Mayor Slay’s website this Valentine’s Day.  The video which showed Chocolate Covered Strawberries being manufactured across St. Louis, ended with founder Dan Abel’s children Christina, Dan Jr. and Christopher wishing St. Louis a Happy Valentine’s Day.  The Abel kids, who are 25, 22, and 18, are beginning to run daily operations for the Company.  “We had 7 kitchens manufacturing 12+ hours a day just to produce enough chocolate covered strawberries to cater to customers in St. Louis and the western tip of Illinois” remarked Dan Abel Jr. 

Chocolate Chocolate Chocolate Company also released 7 new products for Valentine’s Day this year including four different heart boxes, two truffle assortments and decorated Oreo cookies.  Almost all of the new products had sold out before the 12^th of February this year, which is when the majority of Valentine’s sales begin.  Much of their success was due to the increased web sales and new wholesale accounts that now account for 25% of the Company’s total sales.   

As Valentine’s Day came to a quick end, the company quickly began preparing for the 2008 Easter season, which is nearly 3 weeks early this year.  With March 23^rd quickly arriving, Chocolate Chocolate Chocolate Company has prepared four new Easter products to complement its full line of chocolate bunnies, eggs and Easter chocolate novelties.  The new products include The Ultimate Easter Basket, Easter Decorated Oreo Cookies, a Keepsake Egg box filled with chocolates and Chocolate Covered Peeps. 

	New! The Ultimate Easter Basket: Packed with the finest award-winning chocolates by Chocolate Chocolate Chocolate Company, this basket is sure to put smiles on the faces of kids of all ages.  Each basket comes with our signature Chocolate Covered Caramel Popcorn, Chocolate Covered Mini-Pretzels, a Chocolate Covered Peep, Easter decorated Oreo Cookies, jumbo Jelly Beans, Easter Malted Milk Balls, and 3 milk chocolate Easter Bunnies. Price: $39.95
	New! Easter Keepsake Egg Box: Hand selected crèmes, caramels, truffles, and a chocolate covered Peep are packaged in our NEW Easter Egg Keepsake box.  Packaged fresh by our meticulous chocolatiers, this keepsake egg box is the perfect way to treat those who are most special in your life. Price: $11.95
	New! Easter Oreo Cookies: The perfect pairing of America's Favorite Cookie and the finest milk chocolate.  Our Easter Oreo Cookies are drenched in our award-winning milk chocolate and hand-decorated by our master chocolatiers.  Available in our NEW white and Gold Oreo box.  Price: $11.95 - box of 6
	New! Chocolate Covered Peeps: The original Easter favorite, Marshmallow Peeps, have just gotten better!  Easter Bunny Peeps are covered in our award-winning milk chocolate by our master chocolatiers and packaged fresh for Easter.  Some say it is not Easter without a box of Peeps! Price: $11.95 - box of 8

ABOUT CHOCOLATE CHOCOLATE CHOCOLATE COMPANY:

Chocolate Chocolate Chocolate Company is an award-winning chocolatier founded in St. Louis, Missouri.  Prior to the opening in 1981, founder Dan Abel spent over a decade prior training with the finest chocolatiers in the world.  His apprenticeship taught him everything there is to know about the art of crafting premium chocolates in small batches.  Some of the recipes and techniques used today come from old time candy makers dating back to 1904. 

The original candy kitchen is still in operation today at the headquarters in St. Louis, Missouri. The company has grown from one location to over a dozen retail stores, with the same time honored methods of old fashioned candy making.  Old fashioned copper kettles mix the creamy caramels, crèmes and truffle centers that are then cut by hand after sitting on a chilling table.  The centers are then enrobed by our meticulous chocolatiers, who inspect each piece before it leaves the candy kitchen.  Most importantly, the chocolates consumed by customers are usually made the day they were purchased.  There is nothing like a piece of chocolate the day it was made.

Chocolate Chocolate Chocolate Company products are sold through its 12 retail locations in the St. Louis and Illinois areas, an ecommerce website (www.chocolatechocolate.com), new catalog and wholesale accounts across America.