CHOCOLATE CHOCOLATE CHOCOLATE COMPANY RELEASES “DREAMS”
New Line of Chocolate to Benefit Shriners Hospitals for Children

ST. LOUIS (October 8, 2010) – This month, St. Louis-based chocolatier Chocolate Chocolate Chocolate Company introduces a new line of chocolates that begins with fresh fruit puree, which is then enrobed in pure milk or dark chocolate.  Dubbed “Dreams,” these nuggets of goodness were created to replace “creams” – the oozy, fruity, oft-ignored chocolates that are frequently the lonely pieces left in the box.  Using a century-old candy making process known as starch casting, Chocolate Chocolate Chocolate Company’s chocolatiers have perfected a recipe that results in a delicious fruit and chocolate blend unlike anything on the market.

In 1912, candy makers developed a chocolate shell that could be filled with a variety of soft centers, creating the first chocolate truffle.  Truffles, of course, have since become widely known and extremely popular.  The Abel family, which owns Chocolate Chocolate Chocolate Company, believes Dreams are equally unique.

“In the world of chocolate technology, there have been some key product development milestones that have changed the way people think about and consume chocolate,” explained Dan Abel, Jr., second generation candy maker and Vice President at Chocolate Chocolate Chocolate Company.  “We think that the launch of Dreams is one of those innovations…and it’s definitely very exciting if you’re a chocolate enthusiast.”

To celebrate the launch of Dreams, Chocolate Chocolate Chocolate Company is helping make some very special children’s dreams come true.  Throughout the month of October, the company will donate 20% of all Dreams sales to the St. Louis branch of Shriners Hospitals for Children.  Shriners Hospitals for Children is dedicated to providing medical and rehabilitative services to children with congenital deformities and conditions, problems resulting from orthopaedic injuries, and diseases of the neuromusculoskeletal system.

Initially, Dreams will be available in approximately 12 flavors, including strawberry, key lime, orange, blackberry, pomegranate and lemon, as well as a mint version.  (Each flavor has a signature swirl on top, applied by hand, to identify it.)  The process of making Dreams allows for virtually any flavor, so the company plans to debut additional flavors in the coming months and years.  The Dreams Collection – available by the pound, half pound and in an “8 Dream Sequence” assorted box – is available at all eight Chocolate Chocolate Chocolate Company stores and online at www.chocolatechocolate.com.

Chocolate Chocolate Chocolate Company was launched in 1981 by Dan Abel, a native St. Louisan who had previously apprenticed under some of the leading candy makers in the country.  Today, the business includes eight locations (some of which are franchised), as well as Lake Forest Confections which they acquired in January 2010.  Last year, the Abel family revived the legendary Mavrakos chocolate brand, known for years as the St. Louis chocolate company, after holding the family recipe book for 25 years.  The creation of the Dreams collection is yet another example of the continual evolution and innovation of the company.

For more information, samples, or to schedule an interview, please contact Heather Strahorn at 314/863-3033 x202 or hstrahorn@twiststl.com.

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Historic St. Louis Chocolate Brand Re-Launches in Time for the Holidays

ST. LOUIS (October 20, 2009) – To anyone who lived in St. Louis prior to 1984, the name Mavrakos is likely to conjure up memories of delicious treats like heavenly hash and Pecan Burrs (turtles). Sweet memories are all they were, until now… Next month, the historic St. Louis chocolate brand will re-launch, bringing back a local favorite and introducing a whole new generation to the famous chocolates.

Mavrakos Candy Co. was started in 1913 by John Mavrakos, a Greek immigrant who had settled in St. Louis in 1904, bringing with him his family’s treasured candy recipes. Before long, his chocolate stores became known as the best place for St. Louisans to cure their cravings. During World War II when his son was serving in Italy, Mavrakos lobbied the U.S. Government for the exclusive rights to ship chocolate to the servicemen overseas. His chocolate shipments no doubt brought soldiers a much-needed taste of home.

During the company’s peak in the 1950′s, Mavrakos had over 16 retail stores in the St. Louis metro area, a popular catalog and a state-of-the-art manufacturing facility. In 1959, John Mavrakos won the Candy Industry Copper Kettle award, which is considered the “highest recognition an individual working within the U.S. confectionery industry can attain” according to Candy Industry Magazine. The Greek chocolatier was respected for his leadership and inspired the world of chocolate as we know of it today.

Much to the dismay of chocolate lovers, the company was sold in 1984 to Archibald Candy and the brand was retired. The secret Mavrakos family recipes, however, were passed to Chocolate Chocolate Chocolate Company owner Dan Abel, who grew up just down the street in Clayton from Mavrakos’ last owner, Tom Wotka. Abel studied these recipes though the years and reinvented a few for his Chocolate Chocolate Chocolate Company product line.

On October 20, 2009, Abel and his family will officially re-launch the legendary Mavrakos brand, bringing back the most popular chocolates including: Golden Butter Caramels, Chocolate Caramels, Raspberry Caramels, ‘real fruit’ Bon Bon Creams, Pecan Burrs™, Coconut Crescents, Heavenly Hash (now called Marshmallow Pecan Bar), the Rosebud Assortment and a Signature Milk Chocolate “M”. All follow the original Mavrakos recipes and some are even made on the original equipment, acquired by Abel when the company was sold.

The new Mavrakos will be managed by Abel’s children, second generation chocolatiers, Dan Abel Junior and Christina Abel. Like the father-son Mavrakos team, the younger Abels have grown up in the business.

“While I am too young to truly remember Mavrakos, I know how much St. Louisans loved it,” commented Abel. “It is a lot of fun for my family to be able to bring back a St. Louis classic

As Abel and his team have worked to fine-tune production and develop new packaging, they have also reconnected with past employees, customers and even some Mavrakos family members, who have given the re-launch their blessing. “There are so many Mavrakos stories out there…we can’t wait to share those memories and build a whole new generation of Mavrakos fans,” said Abel.

Mayor Slay and the City of St. Louis have proclaimed October 20, 2009 “Mavrakos Day” in St. Louis. Beginning the following morning, Mavrakos chocolates will be available at all local Dierberg’s locations, all nine Chocolate Chocolate Chocolate Company stores and online at www.mavrakos.com.