Owners of local chocolatier Chocolate Chocolate Chocolate Company recently came up with a way to make good out of bad with the launch of a new line of chocolates.
In looking to replace “creams,” the oozy, fruity chocolates frequently left in the box, they created Dreams, fresh fruit puree dipped in pure milk or dark chocolate, and found a way to give back to the community.
Throughout October, 20 percent of Dreams sales will benefit the St. Louis branch of the Shriners Hospitals for Children, a center dedicated to providing medial and rehiabilitative services to children with congenital deformities and conditions, problems resulting from orthopaedic injuries and diseases of the neuromusculoskeletal system.
“We really wanted to help someone as we launched a new chapter in the company, and we thought of children first,” says Dan Abel Jr., company vice president and second-generation candy maker.
The company officially launched Dreams during a special charity event Fri., Oct. 8 at Shriners Hospital that paired young patients with local media celebrities.
The company’s chocolatiers have perfected the Dreams recipe using a century-old candy making process known as starch casting.
“In the world of chocolate technology, there have been some key product development milestones that have changed the way people think about and consume chocolate,” Abel Jr. says. “We think that the launch of Dreams is one of those innovations, and it’s definitely very exciting if you’re a chocolate enthusiast.”
Dreams will be available initially in 12 flavors, including strawberry, key lime, orange, blackberry, pomegranate, lemon and mint. Each flavor features a signature swirl on top.
The Dreams collection is available by the pound, half pound and in an 8 Dream Sequence assorted box at all local Dierbergs locations and all eight Chocolate Chocolate Chocolate Company stores or online.